Privacy Policy

Privacy Policy

1. Introduction

Welcome to Ernestaify.com (“Site”). Ernestaify (“we,” “us,” or “our”), operated by CBAHU LLC, is committed to protecting the privacy and security of your personal information. This Privacy Policy describes how we collect, use, disclose, and safeguard your information when you visit our Site, purchase our apparel (“Products”), or otherwise interact with us.

By accessing or using our Site and services, you signify your understanding of and agreement to the terms of this Privacy Policy. If you do not agree with the practices described in this policy, please do not use the Site or provide us with your personal information.

2. Information We Collect

We collect information that identifies, relates to, describes, references, is capable of being associated with, or could reasonably be linked, directly or indirectly, with a particular consumer or device (“personal information”). We may collect the following categories:

  • Identifiers: Such as your real name, postal address (shipping and billing), email address, phone number, IP address, account name.

  • Order & Commercial Information: Records of products purchased, obtained, or considered, payment information (processed securely via third-party processors; we do not store full payment card numbers), order history, shipping details.

  • Internet or Network Activity: Browsing history on our Site, search history, information regarding your interaction with our Site (e.g., pages viewed, time spent, links clicked), device type, browser type, operating system.

  • Account Information: If you create an account, your username, password (stored securely/hashed), and expressed preferences.

  • Communications: Records of your interactions with us, such as emails to customer service or inquiries submitted through contact forms.

3. How We Collect Your Information

We collect personal information from various sources:

  • Directly From You: When you place an order, create an account, subscribe to newsletters, contact customer support, participate in surveys or promotions, or otherwise provide information directly to us.

  • Automatically: When you navigate and interact with our Site, we use automatic data collection technologies (like cookies, web beacons, pixels, server logs) to gather Usage Data about your equipment, browsing actions, and patterns.

4. How We Use Your Information

We use the personal information we collect for one or more of the following business purposes:

  • To Fulfill Your Orders: Process payments, coordinate production with our partners (as items are made-to-order), arrange shipping, manage returns/exchanges, and provide related customer service.

  • To Maintain and Improve Our Site: Understand user behavior, analyze trends, administer the Site, improve user experience, diagnose technical issues, and develop new products or features.

  • To Communicate With You: Respond to inquiries, provide order updates, send transactional emails, and deliver customer support.

  • For Marketing and Advertising: With your consent where required, send promotional emails about new products, special offers, or other information we think you may find interesting. You may opt-out at any time.

  • For Security and Fraud Prevention: Detect security incidents, protect against malicious, deceptive, fraudulent, or illegal activity, and prosecute those responsible.

  • To Comply With Legal Obligations: Fulfill legal and regulatory requirements, respond to lawful requests, court orders, or legal processes.

5. How We Share Your Information

Ernestaify does not sell your personal information. We may share your information with third parties for legitimate business purposes, as described below:

  • Production Partners: As our products are made-to-order, we share necessary order details (like your shipping address, product specifications) with our trusted, vetted production partners solely for the purpose of manufacturing and fulfilling your order.

  • Service Providers: We share information with third-party vendors, consultants, and other service providers who perform services on our behalf, including payment processing (e.g., Stripe, PayPal), shipping carriers (e.g., USPS, UPS, DHL), email service providers, website hosting, data analytics, marketing assistance, and customer service platforms. These providers are contractually obligated to protect your information and use it only for the services they provide to us.

  • Legal Compliance and Protection: We may disclose information if required by law, subpoena, or other legal process, or if we believe in good faith that disclosure is necessary to protect our rights, protect your safety or the safety of others, investigate fraud, or respond to a government request.

  • Business Transfers: In connection with, or during negotiations of, any merger, sale of company assets, financing, or acquisition of all or a portion of our business by another company, your personal information may be transferred as part of that transaction.

  • With Your Consent: We may share your information for other purposes with your explicit consent.

6. Cookies and Tracking Technologies

Our Site uses cookies (small text files placed on your device) and similar technologies (like web beacons or pixels) to enhance user experience, analyze site traffic, facilitate essential functions (like shopping carts), remember preferences, and potentially deliver targeted advertising. You can control cookie preferences through your browser settings, but disabling certain cookies may affect Site functionality.

7. Data Security

We implement reasonable administrative, technical, and physical security measures designed to protect the personal information we collect from loss, misuse, unauthorized access, disclosure, alteration, and destruction. However, no internet or email transmission is ever fully secure or error-free. While we strive to protect your information, we cannot guarantee its absolute security.

8. Data Retention

We retain your personal information for as long as necessary to fulfill the purposes outlined in this Privacy Policy, unless a longer retention period is required or permitted by law (such as for tax, accounting, or other legal requirements). When we have no ongoing legitimate business need to process your personal information, we will either delete or anonymize it.

9. Your Privacy Rights

Depending on your location (e.g., California under CCPA, EEA/UK under GDPR), you may have certain rights regarding your personal information, including:

  • The right to know what personal information we collect, use, disclose, and sell.

  • The right to request access to your personal information.

  • The right to request correction of inaccurate information.

  • The right to request deletion of your personal information (subject to certain exceptions).

  • The right to opt-out of marketing communications (via unsubscribe links or contacting us).

  • The right to non-discrimination for exercising your privacy rights.

To exercise any applicable rights, please contact us using the information provided in the “Contact Us” section below. We will respond to verifiable requests in accordanceance with applicable law.

10. Children’s Privacy

Our Site and services are not directed to individuals under the age of 16 (or the relevant minimum age in your jurisdiction). We do not knowingly collect personal information from children under this age. If we become aware that we have inadvertently collected personal information from a child without parental consent, we will take steps to delete such information. If you believe we might have any information from or about a child under the applicable age, please contact us.

11. Third-Party Websites

Our Site may contain links to other websites not operated or controlled by us. This Privacy Policy does not apply to third-party websites. We encourage you to review the privacy policies of any third-party website you visit.

12. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or relevant laws. We will post any changes on this page and update the “Effective Date” at the top. We encourage you to review this Privacy Policy periodically.

13. Contact Us

If you have any questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact us: